Marketing Communications Coordinator
About the Job
POSITION: The Ivy Bridge College and Altius University Marketing team is seeking a marketing communications rock star with proven experience in email marketing and the keen ability to establish a personal connection through the written word. The primary responsibility of t he MARKETING COMMUNICATIONS COORDINATOR will be to develop, maintain, and optimize marketing communications to our potential and current students. This is a great opportunity for a talented, ambitious candidate with 2-4 years of experience to grow in the fast-paced atmosphere of an established start-up.
The Marketing Communications Coordinator is largely a copywriting and campaign deployment/management role that will establish and maintain a connection with students.You will work strategically with our operations and marketing teams to create and analyze communications plans and marketing campaigns that determine answers to questions like: What is the optimal number of communications? What channels of communication
are most effective? What content and messaging achieve the highest conversion and retention? What tracking data needs to be gathered and how will we collect it?
If the following sounds like you, lets talk!
You are great writer.Excellent copywriting ability, grammar skills and a love of writing are fundamental to this position as you will write and review the majority of our student communications.
You love data and arent afraid of technology.In addition to developing communication plans, you will also be responsible
for tracking campaign performance, optimizing initiatives, and preparing reports for management.You will become the marketing teams guru of communications technology, including setup and management of the systems that deploy the communications.
You are passionate about savvy and creative marketing. To excel in this role, you must enjoy investigating what motivates people, have a great understanding of marketing fundamentals and market segmentation, and love to come up with new and better ways to communicate.
You manage collaborative projects with ease.The winning candidate must have a knack for teamwork and will direct projects that require input from stakeholders throughout the organization.
SALARY -and-amp; EMPLOYMENT TYPE: Full time salaried position.Competitive compensation commensurate with experience plus benefits package.
REPORTS TO: Brand Manager
WORK SCHEDULE: Monday-Friday. Some flexibility for occasional weekends or evenings may be required.
EDUCATION: Bachelors degree in communications, marketing, English, creative writing, advertising or other related major
LOCATION: Toledo, OH or San Francisco, CA
EXPERIENCE/ SKILLS NEEDED:
2-4 years of experience in marketing communications or advertising with proven results
Significant experience with email marketing, including writing, deployment, tracking, and optimization is required
Superior writing talent, including the ability to be eloquent, interesting and concise.Writing samples from various applications (e.g. websites, blogs, social media, email marketing, and professional applications) will be required.
Exceptional knowledge of grammar and style rules with efficient copy editing skills (both content and grammar) and an eye for detail
Strong project management skills with the ability to synthesize feedback to produce excellent results with buy-in and approval from all levels
An understanding of marketing fundamentals, brand development, and appreciation for the effect of excellent copy and communications on brand building, customer acquisition, and customer retention
Self-starter who has the ability to work independently with minimum supervision and deliver projects in accordance with deadlines.Winning candidate will work closely with team members in both Toledo and San Francisco.
Experience in the education field is a plus
Applicant should send resume, cover letter and 2-3 writing samples to: [click on "Apply Online" button]
Altius Education is an Equal Opportunity Employer.
Altius Education is creating a new model for US higher education focused on student success. The companys joint venture approach brings together the best of non-profit and for-profit education, creating a student-centric university ecosystem that guides students of all ages and backgrounds to successful outcomes.. The foundation of this unique system is Ivy Bridge College, created in partnership with Tiffin University. Ivy Bridge is Americas transfer college, providing a direct path and support services
for students to pursue an associates degree online, then transfer to one of over 100 public and private four-year partner institutions across the United States.Our mission is to maintain a thriving educational ecosystem that provides access for a diverse student population and empowers them to succeed. Through our innovations in personalized virtual learning design, student services and educational pathways, we prepare our learners to achieve their academic goals, excel in their careers and contribute to their communities around the world. Altius Education seeks to provide the most effective and personalized pathway for learners to achieve a quality university education Headquartered in San Francisco, with operations in ohio
, Altius is funded by Maveron, Spark Capital and Charles River Ventures.
PRINCIPLES OF ACTION:
1.Never forget why were here
2.Exemplify openness and honesty
3.Be curious, be daring, and take action
4.Ignite our collective genius
5.Relentlessly pursue ways to improve
6.Try, fail, try again, fail better
7.Laugh. Play. Work hard because you love it.
To learn more about Altius Education and our mission, vision and guiding principles, visit our website at: .
This job has originated from a member site of TheJobNetwork - TheJobNetwork. Category: Marketing, Advertising -and-amp; Business Dev., Keywords: MARCOM Specialist